I tend to think too much.
So I started writing it down.

Founder & CEO @ ROOTKey.
I write about building, technology, people, mistakes, ambition and the things I’m still trying to understand.

LATEST STORY
01

Durante muitos anos vivi duas vidas em paralelo. Esta é a história de como todas as peças acabaram por se ligar.

SELECTED WRITINGS
STORY · 7 FEB 2026

For many years, I lived two lives in parallel. One was normal. The other never stopped asking questions.

FOUNDERS · 12 JAN 2026

I used to think I had to do everything alone. Then I learned what community can actually give you.

FOUNDERS · 18 NOV 2025

Sometimes the smartest move is not to chase the next thing. It is to slow down.

LESSONS · 30 SEP 2025

As much as we celebrate wins, it is the losses that shape us.